When a person goes shopping, certain effects can be exhibited. Hypothetically, if a person walks into a store and sees a splendor of clothes ripe for the picking, they may be drawn to these items and buy them. The effect could be that the shopper is overwhelmed with their purchase, feel guilty over how much they spent, perhaps on one item, and even become nauseas just looking at the receipt. If a person perhaps is not able to find anything, either to their liking or in their size, the similar effects can be witnessed. Feelings of depression, inadequacy, or longing to find an item could consume the shopper, leaving them unhappy and unfulfilled. As well, a shopper may set out to find a particular item. Perhaps that perfect dress they have been eyeing up for that big occasion, or the perfect gift for that special someone. If said shopper finds what they are looking for, they could exhibit feelings of relief, happiness, excitement, or all of the above. Certain situations will bring about their own cause and effect. To the same effect, shopping experiences can bring about several different effects among people.